JOEL AYER - Academy Owner & Coach

Joel is a Tennis Canada Coach 2 and Tennis Canada Coach 3 Candidate with over 15 years of teaching experience (since 1992). Joel was the recipient of the IKON Tennis Nova Scotia Coach Award in May 2008. In 2007 and 2008, Joel worked as an U14 National Training Center Assistant Coach to Bob Brett. Bob Brett is currently coaching Marin Cilic (ATP 25 player in the world) and was a former coach of Nicholas Kiefer, Goran Ivanisevic, and Boris Becker. Joel was offered a position as 2009 Canada Games Coach in Nova Scotia but had to decline due to his recent move to Kitchener, On. In 2006, Joel was an Atlantic Canada National Coach for U18s. In 2006, Joel held the No. 1 singles and doubles ranking in Nova Scotia. At this time Joel was also ranked No. 3 in mixed doubles with his partner Nadina Imamovic (above).

Furthermore, Joel has a fun and charming personality filled with great sense of humour. Joel is very responsible and places great emphasis on his participants' on-court and off-court tennis fitness, psychological, and match play needs. Joel welcomes new players and loves to meet people.

Joel currently uses 4D 3Hundred Tour Dunlop Racquet.

As of mid-August 2009 Joel holds a position of a head coach to the University of Waterloo (UW) Warriors Tennis Varsity Team [men and women].  He is looking forward to a good season.
BRANDON REOCH - Academy Tennis Fitness Trainer



Brandon is a former University of Waterloo tennis player and a former football player who was recruited by several schools in the OUA to play football as well. He was born August 7th 1989 and is a student at Conestoga College where he takes Print Journalism.  He has made it to the provincial semi finals in boys doubles and high schools while at Bluevale Collegiate Institute in Waterloo, Ont. He also won a regional championship while playing football at Bluevale.

With no surprise, his favourite sports are tennis and football.  His favourite tennis player is James Blake and favourite football team is the Kansas City Chiefs of the NFL.

Brandon has been around much fitness in the tennis training and football training and uses both to help build strength and increase cardio. The crucial part to this training is not how long his students can run or how many push ups they can do but rather how much they have improved.  Goal setting is what all the training is based around as every week, goals will be accomplished and achieved.

MAGNUSS FORSTMANIS - Academy School Tennis Coach


The newest edition to the team at the Imamovic-Ayer Tennis Academy comes in the form of our school tennis coach, Magnuss Forstmanis . An avid player and fan of tennis he is also a fully certified instructor, who brings a wealth of educational tools to his work.

Magnuss’ career in education began in February 2007 as he began teaching in the school setting.  What he has learned dealing with teenagers in the classroom helps him enormously on court as well.  While he has been progressing through the first few years of his full-time career, he applies much of his new knowledge on the tennis court.  Magnuss  believes  that identifying students' individual needs is the key to success.  Hard work coupled with what  he likes to call ''differentiated learning'' is the key to success. Magnuss has worked at local summer camps and has also done some work in Ayr. It is great to have Magnuss on board.

Contact Us


phone: 519-722-7592

e-mail: nadina.joel@imamovicayertennis.com

NADINA IMAMOVIC- Academy Owner & Coach

Nadina is a Tennis Canada and Wheelchair Tennis certified coach with over 10 years of teaching experience (since 1999). Nadina has previously worked as a Jr. Tennis Camp Co-ordinator for the City of Kitchener (2001-2005). Nadina was the recipient of a Jud Whiteside leadership award for her outstanding 4 years of accomplishments with the Campus Recreation tennis program at the University of Waterloo. For both co-ordinator roles, Nadina has developed tennis manuals appropriate for the program and its target audience. Nadina has played in a Junior "A" summer league in Germany for Weiss-Blau, Zweibruecken for 2 seasons (1996-97). Nadina is a long time Kitchener resident, and a 5 time member of the Waterloo Warriors tennis team. While part of the team she was the recipient of the OUA bronze medal in 2002 and she was named MVP in 2009/2010.

In 2006, Nadina held #3 mixed doubles ranking in Nova Scotia with her partner Joel Ayer (below). Her recent time in Halifax, Nova Scotia she was offered a manager position with the 2009 Canada Games tennis team but had to decline due to her recent move back to Kitchener, On. Currently, Nadina is pursuing her Masters Degree in Administration and Management of Services in the Recreation and Leisure Department at the University of Waterloo, Ont.

Nadina has a tremendous drive for success and unparalleled organizational skills. She places a great value on the sport, empowerment, and health. She has excellent people skills and loves to meet new keen tennis enthusiasts.

Nadina is currently using the 4D 5Hundred Dunlop Racquet.